Whether you are a parent from down under, or a parent on the other side of the world, the joys and challenges of parenting are much the same. Feeding, sleeping and endless parent guilt are just a few of the common and daily trials faced by parents around the world. In this episode of This Little Life, our CEO Elke Pascoe chats with Mallory Whitmore, aka The Formula Mom and the go-to authority on feeding for many American parents, about the enduring preconceptions of formula feeding, the US and what is to come for LittleOak in America. It’s candid, it’s subtly contentious but it’s real and it aims to clear up the confusion about formula. Period.